As a 100% donor-funded organization, our ability to execute our mission is in the hands of God and people like you. As we continue to grow and strengthen this ministry, we feel it may be helpful to pull the curtain back a little bit, and share some behind-the-scenes information that isn’t talked about as often, but is critical to the successful implementation of our mission. This information is specific to where your donations go, and how they are shaping our work.
Some of you may have seen the Life Champions donor brochure we hand out at events. On it, we advertise that a $50 a month donation helps us sustain social media campaigns, and $200 a month helps maintain the AFL website. These two items play a HUGE role in our ministry and can often be overlooked. Both, the website and social media, play a crucial role in delivering resources, education, and information to audiences across the nation – and beyond. In fact, we know that in the first six months of 2025, we have engaged viewers from 79 countries outside of the United States, including Australia, Canada, United Kingdom, Ireland, Sweden, Germany, Singapore, Nigeria, New Zealand, Ukraine, and China, among others.
As we have begun to glean information from website data analysis and social media metrics, we are better able to understand our online audience. Our team is now using more detailed analytics tools that help us utilize the data gathered to further identify our audience so that we can better understand the needs of people, like you. The more we know about the people visiting our website, following us on social media, and watching/viewing our content, the better we can create new resources, educational materials, and activities catered to your needs and the needs of people in your church community engaging with these resources.
For example, our ability to analyze where content and resources are getting the most views and our partnership with the Anglican Diocese of the Southwest has proven pivotal in the effort to break down language barriers in helping all of God’s children grow closer to Him. Over the past year and a half, Anglicans For Life and the Silent No More Awareness Campaign have begun the process of translating a few of our brochures into Spanish in hopes of better serving our brothers and sisters in Mexico and Spanish speaking countries. The translated resources include: the “This is AFL”, “Orphans and Vulnerable Children”, “Life Ministry Opportunities”, and “Prevent the One” brochures.
While some of the data we collect is more straightforward, other information that we analyze and collect, such as social media impressions, likes, shares, views, etc. help us identify content and audience trends/interests. Recently, we discovered our X audience is overwhelmingly male-dominate with over 70% of our profile views coming from men. This has helped us begin to critically think about resources specific to men in the church and how AFL can be a part of developing such content. Men, Myths, and Abortion is just one of our resources geared towards men.
When developing resources, it’s important to understand your demographics, and this data is allowing us to be more thoughtful, intentional, and purposeful with the projects we start. We aren’t blindly taking a project in a direction that doesn’t benefit our audience. We are able to make informed decisions based on the information we receive from these tools. This information has been extremely important as well, as we complete the five-year strategic plan.
In 2024, generous donations underwrote the redevelopment of AFL’s website from the ground up. This project was massive, and continues to be an ongoing effort to help make our resources easier to access for everyone. One of the biggest challenges with the old site was that it was not mobile friendly, and we know it was crucial to amend that since 45.1% of our current audience arrives to the site via mobile device.
Ensuring that the site was mobile friendly wasn’t just about the benefit of optics and making the site “pretty,” but to make sure that the plethora of information, articles, resources, and information that approximately 50,000 clergy members, churches, and individuals access a year is still available at the touch of a button. Not only is it visually and structurally more accessible, but it’s more accessible for our team to manage. Which allows us to now get accurate data pertaining to the top pages people are visiting and how visitors are getting to the website. This allows us to know what people are searching for on our site, how they get there, and what we can do to improve the overall educational experience. Five years ago, the old website wasn’t providing us with accurate page visit numbers, and we weren’t able to see correct data because there were some bugs in the system preventing us from getting information.
Needless to say, this new site requires expensive software, expertise, and security to keep it safe from hackers and those wishing to harm our efforts to educate people about the Sanctity of Life and God’s call for us to protect life. This is why securing $200 a month for website maintenance is so important.
With the help of social media, AFL’s website, and online surveys, we have utilized data to identify activities and ministry needs churches are looking for. The World’s Largest Baby Shower is a prime example. It has become one of the most cherished activities we sponsor, and it makes a HUGE impact in the communities where YOU live. AFL provides the promotional resources and direction, and local churches execute the plan based on their local needs and making a difference for life. Since starting the Baby Shower, we’ve discovered many of our church leaders desire additional event-in-a-box activities, and we are working to create them – so stay tuned!
By the grace of God and the generosity of you, our donors, we will continue to transform the ever-changing social media landscape and digital world to serve as tools in our fight for life. We strive to curate content that inspires Gospel-centered ministry around His word and the topics that matter most to you.
Data matters, but we can’t collect meaningful data without your support. Which is why we hope you can generously support us in continuing to fight for life at all ages. With over 238,527 digital connections in the first 6 months of this year, we affirm the impact this ministry continues to have. We hope this information provides a beacon of hope, a spark of fresh curiosity, and a reason to continue supporting Anglicans For Life through both prayer but also financially, as you are able.
